The Tom's Ford Way — Family-Owned Ford Dealership in Keyport, NJ Since 1962

Family-Owned & Operated Since 1962 · Keyport, NJ

Three Generations.
One Promise.

Buying a car should feel human. From the first hello to years after you drive off, you're treated like a person — not a transaction. That's the meaning behind our motto, Humanity Comes Standard, and the reason customers drive past four other Ford dealerships to get to us.

What We Stand For → The Experience You'll Feel
64
Years Serving the Community
28×
Ford President's Award Winner
3
Generations of Family Ownership
100%
Family Owned & Operated

What We Stand For

Six Things We Don't Compromise On.

These aren't posters on a wall. They're how we treat customers, teammates, and the work — every single day.

Do the Right Thing

Honesty isn't a marketing line — it's what gets done when nobody's watching. Every long-tenured customer is here because of that.

Treat People Like Family

Every customer is somebody's parent, neighbor, kid. Every teammate is part of that family too. It shows in how we talk to each other.

Nobody Says "Not My Job"

If something needs handling, it gets handled — or handed off cleanly. We don't punt problems and we don't point fingers.

Always a Little Better

Six decades in, we still don't think we've got it all figured out. We stay curious about what tomorrow could look a little sharper.

Make the Call

We trust the people closest to the work to make the decision. Less red tape, more ownership, faster outcomes for the customer.

Get Ahead of It

If we're reacting all day, we're not planning enough. We stay a step ahead — so the day doesn't run us.

How We Operate

People First. Always.

The standard you'll feel the moment you walk in — and the reason our team and our customers stay for decades.

  • We move fast, and we don't cut corners getting there.
  • We over-communicate — silence is where trust dies.
  • We create genuine connections — real conversations, not sales scripts. The human moments are what stick.
  • When a teammate needs help, we step in.
  • We don't badmouth competitors. We out-work them.
  • We celebrate wins out loud and own mistakes without excuses.

What You'll Notice From Day One

  • People who show up ready — on time, prepared, present.
  • Folks who take real pride in their work and the people they serve.
  • Voices that get heard — ideas, questions, opportunities.
  • Easy to be around. Hard to compete with.

What We Bring to the Table

  • Honest feedback, fast.
  • A team that has your back.
  • Real room to grow — financially and professionally.
  • Leadership that listens, decides, and follows through.

Where It Comes From

The Culture Has Roots.

The way we treat people didn't come from a training manual. In 1962, Tom Lyttle came over from Ireland with a work ethic and a simple belief: treat people right and they come back. He bought a struggling Ford store in Matawan and moved it to a former strawberry farm in Keyport — the ground we stand on today.

Three generations later, the same family still owns and operates the store. Walk the floor and you'll meet people who've been here 10, 20, 30, even 40 years. That kind of staying power is what a real culture feels like — and it's exactly what you feel as a customer.

The history is the proof. The experience is the point.

Where We're Going

The Best-Run, Most-Trusted Ford Dealership In The Country.

The car business is changing fast — EVs, digital retail, customer expectations shifting every year. We're not interested in just keeping up. We're building a dealership we'd want our own families to walk into. Not the biggest. The best.

Glad you're here. Welcome to Tom's Ford.

Questions People Ask

Get To Know Tom's Ford.

Who owns Tom's Ford in Keyport, NJ? +
Tom's Ford is family-owned and operated, now in its third generation. The dealership was founded in 1962 by Tom Lyttle, who emigrated from Ireland, and the same family still owns and runs the store today in Keyport, New Jersey.
How long has Tom's Ford been in business? +
Over 60 years — since 1962. It started as a struggling Ford store in Matawan, NJ and later moved to a former strawberry farm in Keyport, where the dealership stands today.
What makes Tom's Ford different from other Ford dealerships? +
Tom's Ford is built on the principle that humanity comes standard — relationships outlast the cars they sell. It's a 28-time Ford President's Award winner, family-owned across three generations, with staff who stay 10, 20, 30, even 40 years. Many customers drive past other Ford dealerships to do business here.
What does "Humanity Comes Standard" mean? +
It's the promise at the center of how Tom's Ford operates: you're treated like a person, not a transaction. It means honest answers, real conversations instead of sales scripts, no pressure, and a team that genuinely cares about getting it right for you — before, during, and long after the sale.
What is the culture like at Tom's Ford? +
People-first, every day. The team treats customers like family and each other the same way — nobody says "not my job," wins get celebrated out loud, and mistakes get owned without excuses. That culture is why employees stay for decades and why customers come back for generations.
Where is Tom's Ford located? +
Tom's Ford is at 200 State Highway 35, Keyport, NJ 07735, serving Monmouth County including Holmdel, Red Bank, Matawan, and the surrounding area.
Is Tom's Ford a Ford President's Award winner? +
Yes — a 28-time Ford President's Award winner, one of Ford's highest honors recognizing excellence in customer sales and service satisfaction.

We're More Than A Dealership. We're Your Neighbors.

Humanity Comes Standard.

Six decades of treating people the way you'd want your own family treated. That's what doing business with us feels like — and it's waiting for you here.

What We Stand For →